2021 Canadian Junior Girls Golf Championship generates $387K in economic activity for Leduc
The City of Leduc benefited from over $387,000 in overall economic activity as a result of the successful hosting of the 2021 Canadian Junior Girls Golf Championship. The championship was held from July 20 to 23 at the Leduc Golf and Country Club.
Sport Tourism Canada used the STEAMPRO2.0 economic impact assessment model to analyze visitor data gathered by on-site surveyors to complete an Economic Impact Study. During these face-to-face surveys, data was gathered to create spending profiles of event attendees.
The event drew 400 visitors to the City of Leduc. Their combined spending totalled nearly $222,000 during their time attending the event, including accommodations, restaurant meals, other food, transportation, shopping and recreation. The majority of the visitors stayed overnight, with the average stay being 4.7 nights.
The study also outlines initial expenditures (operational expenses) at nearly $97,000. This included costs accrued by Golf Canada and the organizing committee in Leduc. Additionally, the event supported $96,626 in local wages and salaries.
In the COVID-19 related section of the report, 99 per cent of the respondents felt safe at the event in light of health protocols in place. As well, the majority of visitors indicated they would be likely to return again to Leduc and would also recommend it as a destination to others.
“Sport tourism is an important economic driver in the City of Leduc and this report clearly demonstrates the positive impact that championship events like this can have on our community,” said City of Leduc Mayor Bob Young. “We are always pleased to welcome and host these kinds of events, which allow our city to shine and our community to welcome and show excellent hospitability to the hundreds of visitors who are attracted to Leduc.”
“Golf Canada brings our National Amateur Championships from coast-to-coast providing playing opportunities for golfers of all ages and abilities,” indicated Mary Beth McKenna, Golf Canada’s Tournament Director. “The City of Leduc truly embraced this event, so we are thrilled with the Canadian Junior Girls Championship’s economic impact on the community. The championship was able to realize its impact through the STEAMPRO2.0 economic impact assessment model which will be incredibly helpful for future hosting.”
Of note, the study also shows that the event generated more than $467,000 in overall economic impact for the province; it boosted the provincial gross domestic product (GDP) by $238,318; and supported $90,648 in tax revenue across Canada.